So, at actual size to capacity, the AVR33 is a genuine 33 quarts (31 litres), and its compact design makes it so you can take it anywhere.
GOAT FEET NON-SKID PADS
A standard wine bottle fits standing upright.
QUICKCHANGE COMFORT HANDLES
….and many more StaySeal freezer quality gaskets. CupSteady drink holders, TieSecure slot system, BottleBuddy openers, Big Bore lock system, StoryTeller fish ruler, BigPlug quick drain system, all with the RotoMold construction.

Follow these easy steps for best performance!
Pre-Chill your cooler!
(Remember, if your cooler is warm and if you don’t pre-chill, it will stay warm; the IceWall-designed insulation is fantastic!!)
Use one or two bags of ice, depending on your cooler box or bag size and design you have - get your cooler temperature down to 'cool to the touch' - and overnight if possible. When satisfied, empty this chilled ice out and begin packing. All food and beverages should have come from your home fridge, cold or preferably frozen, for optimum results.
Filling & Using Your Cooler
With your accessories packed in the cooler first, fill your cooler box or bag with ice. A minimum of 1/3 ice is needed - and for best results, you should try to get 2/3 ice to contents/ratio.
Fill your cooler as much as you can. You do not want any air space, as when opened, this has to be re-chilled and can lower your ice retention.
(Remember, keep your cooler closed as much as possible. Only open for as long as needed when placing items in or out, as this will reduce the ice retention times)
Pre-Use & Cleaning
Ensure all cooler surfaces inside and out are cleaned before and after each use. Gently clean around the cooler gasket to ensure no food or drink deposits are left. Don’t forget to clean and dry your plug (Store closed with plug inserted)
To prevent stains, ensure the cooler is stored empty, wiped dry between uses and kept closed for storage.
Use warm water with a mild detergent for general cleaning. Ensure no harsh chemicals or cleaners are used, which may damage or discolour your cooler box or bag.
Extra tips
Keep your cooler closed as much as possible. For example, if you have young children who will access your cooler continuously, consider a separate cooler for food and drinks.
Keep your cooler in a safe and dry location out of the sun when possible. Vehicle temperatures inside can be considerably hotter than outside, affecting your cooler performance.
I ordered this cooler because: it fit perfectly into our van conversion cooler space; it looked well built; it is from a Canadian company; the colours were so appealing. This cooler gets top marks for design and solid build. It is clearly a much better cooler than the main competitor’s cooler that is similar in size. I love that it is so easy to open and that it holds so much stuff. When the warm camping season rolls around I will test it out and see how long our frozen stuff lasts. I have no doubt it will be way better than any other cooler we have owned.
Best cooler and tumblers we have ever bought. Deciding on what to order next!
Gorgeous cooler and tumblers. So excited for spring/Summer to arrive. Ordered next size up on cooler and more 20 oz tumblers. Love the colours and quality.
A few months ago I planned on purchasing a cooler so I spent a few hours reading reviews and watching YouTube videos trying to decide which one. I was about to pull the trigger on a Yeti but wanted to see what Canada had to offer. Came across Whiterock but they didn't have too many reviews. I decided to take a chance and support a Canadian company. Glad that I did because I personally think it's an all around better cooler and it's much more esthetically pleasing. I bought the EXR55 in citrus lime and the AVR33 in beach blue. They're both gorgeous and have gotten lots of complements. My gf has been on me to get one more cooler in the hard pink color haha. I also bought an accessory bundle for each one and I love the divider/cutting board. If my current coolers hold up and perform as well as they have to this point then I'll be a customer for life.