Used the cooler once so far for a winter camping ski trip and it works great, seems very well made, looks beautiful. Wont get to really test it until the warmer months, but in general there doesn’t appear to be any negative between this and the version from “the company that spends a ton on marketing so their coolers are super expensive”, and in fact, one immediate thing I noticed is I like the latches a lot more on the white rock. Great value, beautiful cooler, and I get to feel good about buying from a smaller Canadian company. Plus they were great to order from and shipping was fast and painless. Couple more trials in the field and I’ll be ordering the 78 before next hunting season. Highly recommend! Also get the accessory pack, super useful.