EXR55 HARD COOLERS

As an outfitter I need my coolers to last as long as possible for our clients. Love the dependability, durability, and strength of these coolers. The divider really helps keeps things organized and also severs as a handy cut board.

Expecting years of use from the EXR55 Cooler !

Super solid! Can't wait to try it. Remember that white will help keep it cool if exposed to the sun.

Awesome mid size cooler for camping and outdoors. Absolutely love the freezer basket, cup holders and fish ruler on the top is bonus!!!
This cooler keeps your food and drink COLD for along time!!

I bought this cooler several months ago and have since bought another one (AVR33-Beach Blue). Both the coolers look and more importantly perform amazing. I'm glad I went with Whiterock instead of Yeti. They look much better and I prefer the latching system. Everyone that sees the coolers complement them and inquire about the company. If you're on the fence about what cooler brand to get just do yourself a favor and buy a Whiterock. Support a Canadian business. You won't be disappointed.

A tough cooler, with a lot of awesome features and a price tag that doesn’t break the bank! What else could you ask for?!

Logan Johnson
Alberta, Canada
Wild TV - Bowzone Live

This cooler is built tough ! It is a must for your Extreme outdoorsman. Very Reliable cooler .... you will not be disappointed .... well done ,

Bought this as a birthday gift for my boyfriend and he absolutely LOVES it. Shows it off to everyone and is obsessed with the color (lime) (it basically lives in his truck). It doesn't slosh and leak out the lid if it's more water than ice, and having the divider in it actually keeps it pretty quiet and less.. sloshy.
It's pretty easy to wipe down and keep clean too which is a bonus with his greasy mechanic hands!

Our WhiteRock cooler saved our summer vacation! We had problems with the fridge in our trailer shortly after getting to our remote campsite. Pulled out some of the cold drinks from our new WhiteRock, made room for our perishables and we were good for the whole three days! Ice included, no problems, amazing! (Could've stayed longer)

Have been recommending this cooler to all our friends. Such a great design. Love the colors and the bottle openers are brilliant!!

Used the cooler once so far for a winter camping ski trip and it works great, seems very well made, looks beautiful. Wont get to really test it until the warmer months, but in general there doesn’t appear to be any negative between this and the version from “the company that spends a ton on marketing so their coolers are super expensive”, and in fact, one immediate thing I noticed is I like the latches a lot more on the white rock. Great value, beautiful cooler, and I get to feel good about buying from a smaller Canadian company. Plus they were great to order from and shipping was fast and painless. Couple more trials in the field and I’ll be ordering the 78 before next hunting season. Highly recommend! Also get the accessory pack, super useful.

Had two friends that got the TRK78 and I was so impressed I bought myself an EXR55 and another as an Xmas gift. The seal on the coolers is air tight and the latching system on them is simple, quick and works great. If you are looking for a really good cooler you will not be disappointed with a WhiteRock.

Customer service is awesome, I had a problem getting the cooler I purchased as a gift to where it needed to be because of a change of travel plans do to Covid restrictions. Their customer service went above and beyond to help me out.

This cooler is fabulous! It is bright and cheery and just fun looking! We plan on keeping this cooler on our boat for those hot summer dayz! It's priced fair and it's outstanding quality. White Rock is going places with these coolers!!

I never thought I’d have a cooler that I’d want to make part of the decor...but I do now! They’ve thought of everything when it comes to finishes, materials and accessories, and the colors are amazing! The icing on the cake is that White Rock Performance Gear is a Canadian company. I can’t wait to take this baby on the road this summer...it’ll be coming to all the camping trips, horse shows and beach days!

We were in the market for a new cooler. I heard through a friend about Whiterock Performance Gear and did the research. Doing the comparisons, there simply was no comparison.
Compared to the pricy competition, these coolers are better all around. Better quality, better and longer cooling and Fantastic looking. Absolute Win-Win!

Highly Recommend!

One brick of ice was all it needed to keep our food and drinks cold for days in the summer heat. We needed an extra cooler to take with us while camping in our trailer. Those small RV refrigerators aren't enough for a large family, so we took the advice from some friends who bought a Whiterock cooler and got one for ourselves. Very impressed with the build quality, this thing should last us for many years. Plus, it looks great at our campsite, and doubles as a great snack table.

Matches the wife's Jeep 🤟🤟

Amazing cooler! kept everything cold for days! Didn't worry about ice ever! Worth the investment if you camp or travel frequently.

Awesome cooler

We love our new Whiterock cooler! It keeps everything perfectly chilled, even through the night! Tons of room inside with amazing accessories, like the cutting board, cup holders and bin inside. It's very multi purposed! It's strong and sturdy- we've even used it as an extra seat when camping! The colour is a show stopper- we get tons of compliments on it! Can't wait to use it again!

We haven’t actually used it for keeping things cool yet... but a few things we love about it right off the bat... the ruler on the top is awesome and a great feature for measuring fish..and it just looks really cool.. the two cup holders on top are a great addition. I also love the accessories. A bin for keeping things dry, a cutting board that doubles as a separated inside the cooler and a hanging cup holder to put your drink down while you’re in the cooler. It seems very well made and high quality! Can’t wait to put it to the test during the upcoming camping season. Also love the colour!

I love the yellow. Every time I walk by and see the cooler it makes me smile. My sister in-law got the blue and she loves that colour and it IS nice too. I like that the coolers have straight sides ... much easier to pack. I like the option of having a divider and the basket is great. I remember my folks having a metal cooler with a metal tray in it in which they would put a block of dry ice ... you don’t see that anymore. Anyway, I’m very happy with my cooler, though I haven’t actually tested it out yet. I have also ordered the big one ... thought it might come in handy as a substitute for a root cellar for my taters. Well try anyway come fall.

People who think a YETI is “the best” well they should stop and take a look at the line up of WhiteRock Performance coolers. They took the time to make some special details to the coolers that YETI don’t have! Plus! It’s Canadian!!! Will be purchasing another cooler in the future for sure!